CSSSCampSaskatoon

How Barack Obama engaged zillions of people using social media - Ryan Lejbak

Lots of people think they are social media experts - but they aren't especially compared to Barack's people. Understood what it meant and how to engage people and had a huge budget.

Obama raised $639 million dollars in his campaign, vs. McCain who raised about half as much.

Many small amounts in donations vs. larger amounts from a few

Obama had 5X as many friends on MySpace & Facebook, 40 X more YouTube video views, 240,000 twitter followers vs. 5,700 for McCain. Huge differences!

Used a text campain, 3 million subscribers w/ avg. of 20 messages/month - had to go to website where they collected demographics of users. 13 million spokespeople for the campaign.

Sent a text message thanking for the vote and then said he would be asking for their input in how the country was going to be run.

Developed an iPhone application.

Obama is more popular with web surfers because his followers are younger (said Fox News), however, Obama's campain was immersed in the audience's experience. Have to get audience immersed in the "cause" by engaging them. 35% of people using social media are over 35 years old. Obama met his audience where they already were and sent his message "Change we can believe in" in a clear and consistent manner.

McCain - donate and then let's talk, vs. Obama - let's talk and then donate.

Can a person donate a $1,000 - competition within the donation scheme - went viral.

Made good use of existing technology - like Google Maps (?) not sure if that's Google Maps, though. 65 million phone calls made according to database from website mybarakobama.com.

Asked all opinions, but then made their own decisions. Custom responses to every opinion.

Training Your Client/Managing Expectations - Kevin Stricker

If you don't manage client expectations your client's expectations manage you.

Trust is the key - excessive time is wasted defending your decisions.

A good manager takes more responsibility than necessary and blames less than necessary.

Discussion about what to do if you keep making mistakes and also what happens if requirements keep changing - proposed using Agile to be able to respond more effectively to changes in specs.

Allowing clients access to bug tracking software (FogBugz) .

Non-paper Paper Prototype - Guy Kelsey

This was an awesome little 2 minute presentation detailing how you can take a prototype, mark it up and display it both for client review and developer implementation.